Your Red Car

Quiz, Illustration

Your Red Car, a website that pairs you with a used car perfect for you, wanted to create an engaging asset that supported their campaign about how your personality is reflected in the car you drive.

We created a quiz where users find out which car best suits their personality and who their ideal celebrity passenger would be. Users could have outcomes ranging from Landrover driver with Bear Grylls by their side, to being in the Fiat 500 Gang with Gemma Colins as their celebrity counterpart.

Oath designed the quiz and illustrated all of the imagery, from the different car types to the celebrities.

The quiz was used as part of a press release but also found success on social media where it was highly engaged with. Overall the quiz had over 17k participants.