Yorkshire Cancer Research

Quiz, Infographic

Yorkshire Cancer Research, Yorkshire’s independent cancer charity, wanted to find out why many of us have a ‘it won’t happen to me attitude’ when it comes to things like COVID-19 and cancer.

As part of their press release with 72Point, they wanted to create fun and engaging visual assets to sit alongside the news coverage, challenging each reader to question their own attitudes towards their health. We created an infographic to sit alongside the news story and a quiz to accompany the campaign page on the YCR site. We created the quiz questions and imagery in the YCR brand style, producing a fully responsive and embeddable quiz and infographic.

In addition to the quiz being hosted on the Yorkshire Cancer Research site, backlinks to the quiz and the infographic made on various news sites including the The Sun, Express and Mirror.