Yakult

Interactive, Infographic

As part of their PR campaign surrounding gut health, Yakult commissioned research of 2,000 UK adults to find out more about Brits’ gut habits. We pulled the research into a regional split, to find out where in the UK have the best and worst gut health. We created an interactive map to showcase these findings – further breaking down the data to reveal the percentage of these regions that include ‘healthy’ foods in their diets. As well as some rather surprising findings on their bowel movements!

The interactive map accompanied the news release and was featured on various news sites such as the Express and Mirror.

Yakult also opted to feature the asset on their site to sit alongside their own content.