SMEG UK

Quiz

SMEG, producers of iconic and luxury kitchen appliances, wanted to create a buzz around their brand in the news agenda. We worked with them to create a quiz as the centrepiece of a campaign around how our food tastes can age us.

As part of their press release with 72Point, they wanted to create a fun and engaging asset to sit alongside the news coverage, challenging each reader to find out exactly how old their tastebuds really are. We created the quiz questions and imagery in the SMEG brand style, producing a fully responsive and embeddable quiz.

In addition to the quiz being hosted on the SMEG site, backlinks to the quiz made on various news sites.