loveholidays

Interactive, Illustration, Puzzle

Package holiday provider loveholidays, wanted to raise awareness of the cost of unexpected holiday mishaps by not getting travel insurance. Research conducted as part of the campaign found that uninsured Brits could face over £1000 in loss.

The brand wanted to highlight the different situations commonly covered by travel insurance, that Brits could face and have to fork out on, while uninsured.

To do this, we created an interactive puzzle which shows a typical holiday maker’s journey from well before the date of departure to holiday destination. The aim – to identify all of the hazards along the way in the fastest time possible.

The interactive asset accompanied the news release and was featured on various news sites such as the Express, Mirror and Daily Star.