Lottoland

Interactive

Online gambling company Lottoland, wanted to create a reactive campaign in response to the upcoming US election. They surveyed Brits on who they would like to be the next president of the United States, with responses ranging from Bill Gates to Arnold Schwarzenegger.

We were tasked to create an interactive tool in which users could design their own US cabinet, to further engage readers with the campaign. Users were then given the option to save a snapshot of their celebrity clad cabinet to share on socials.

The interactive asset accompanied the news release and was featured on various news sites such as the Express, Mirror and Daily Star.