Guide Dogs UK

Infographic

Guide Dogs UK, a guide dog charity providing emotional & practical support to families of children with a vision impairment, wanted to raise awareness of the importance of sleep in the development of the nation’s puppies.

As part of their press release with 72Point, they wanted to create a fun and engaging visual asset to sit alongside the news coverage. We decided on an infographic highlighting the most common sleeping positions that our dogs are sleeping in. Each position was illustrated with other key stats from the research such as 53% of dogs liking the ‘lion pose’ position.

We created the infographic in the Guide Dogs UK brand style, with it making on various news sites including the Sun, Daily Star and Express.