Forest Holidays

Quiz

Forest Holidays wanted to inspire families to reconnect with nature – and what better place to start than with the tiny creatures living right under our feet?

After commissioning OnePoll research, which revealed that many UK primary school children struggle to identify common bugs and insects, Forest Holidays turned to Oath to bring the story to life with an interactive asset.

The result was the ‘Can you name that bug?’ Quiz – a playful, interactive experience for parents and kids to test their knowledge of Britain’s brilliant insects and bugs. From ladybirds and beetles to glow worms and puss moths, each question offered fun facts and multiple-choice clues to challenge and entertain users of all ages.

Created to sit alongside the news release, the quiz provided an engaging hook for media – encouraging more time spent with the campaign and more reasons to share. The design and tone were carefully crafted to sit seamlessly within Forest Holidays’ brand, incorporating illustrations by Colour Heroes and using accessible language.

The story – and the quiz – were picked up widely, with features across The Sun, Mirror, and Express, as well as regionally targeted coverage aligned to Forest Holidays’ 13 UK locations.