Esso, the well-known fuel company, wanted to find out what makes the perfect road trip with COVID restrictions easing allowing us to get back on the road again.

As part of their press release with 72Point, they wanted to create a fun and engaging visual asset to sit alongside the news coverage. We decided on an infographic highlighting all the key sats Esso discovered in their research, such as ABBA’s ‘Dancing Queen’ being the most popular road trip song choice and half of us tucking into a sandwich along the way.

We created the infographic in the Esso brand style with a drivers eye view, with it being used on the Esso site in addition to making on various news sites including the Sun.