Cushelle

Quiz

Cushelle, the makers of cushiony soft toilet paper, wanted to find out the reasons behind some of the most common household arguments and the role we all play in either stirring them up or diffusing them.

As part of their press release with 72Point, they wanted to create a fun and engaging asset to sit alongside the news coverage, challenging each reader to find out exactly what role they play in a family argument. We created the quiz questions and imagery in the Cushelle brand style, producing a fully responsive and embeddable quiz.

In addition to the quiz being hosted on the Cushelle site, backlinks to the quiz made on various news sites including the The Sun and the Daily Star.