Peter Alexander

Quiz, Illustration

Peter Alexander are a sleepwear brand who wanted to find out just how much Brits love pyjamas. Survey results revealed that two in five Brits have worn their PJs while performing everyday tasks such as gardening, driving, and grocery shopping.

After discovering that Brits love for loungewear extends beyond the home. Peter Alexander wanted to create a quiz that gave users a personality type, based on their pyjama wearing habits. The quiz featured illustrations by Oath, which seamlessly fitted into the brand’s existing visual language.

The quiz accompanied the news release and was featured on various news sites such as the Express.