Warburtons
Comfort Foods Map
Interactive, Illustration
To celebrate National Crumpet Week, Warburtons wanted to find out which comfort foods Brits favoured most. We created an interactive map showing which comfort foods came out on top in each region, how often they enjoyed comfort foods and how it makes them feel.
As well as the delicious food, we also created illustrations of situations where Brits eat comfort foods the most, from post-breakup pits to birthday parties.
The infographic was picked up by various online news sites, including the Mirror, Express and Star.
