Heathrow Express
Heathrow Express - Tranquil Train
Illustration
It’s not every day you create a train safety card featuring yoga moves instead of ways to exit the carriage! We helped out 72Point on their ‘Tranquil Train’ campaign for Heathrow Express after they found half of us find travel stressful following the pandemic.
Influencer Celest Pereira developed a 12-minute seat-yoga and meditation session to help travellers relax, with our leaflet providing a visual rundown of each move in the style of a safety card.
We also supported the campaign with social assets for Heathrow Express channels and an infographic of all the yoga moves as part of the news coverage.