LYCRA

Infographic

LYCRA, makers of the well-known synthetic yarn, wanted to find out what barriers are leading to millions of children being unable to swim.

As part of their press release with 72Point, they wanted to create a fun and engaging visual asset to sit alongside the news coverage. We decided on an infographic highlighting all the key sats LYCRA discovered in their research, such as 4 in 10 parents saying the cost of swimwear was a barrier to their child learning to swim.

We created the infographic in the LYCRA brand style, with it making on various news sites including the Express.