3Gem Research & Media

Branding, Web design

In a world of stale and generic branding for the PR and research industry, we gave 3Gem a rebrand that bucks the trend and makes a memorable impact within the sector.

3Gem, a global market research and PR agency, were looking to refresh their outdated brand and website to mark major improvements and changes within the company; this is where we came in.

We collated a unique and unexpected image set, based on retro and circus themed imagery complimenting a bold colour scheme and quirky but modern font. As part of the rebrand we also built a new fully responsive site from the ground up, in order to take full advantage of the bold new design direction.

A clean and simple logo that can be translated over many activation points
Three mascots that represent (from left to right) the core business, market research and PR services
Icons to represent each segment of the 3Gem panel

A new website built from the ground up

With a clear business direction, and brand new copy, it was only right that we completely rethought 3Gem’s presence online. As part of this we made sure the site worked on a variety of different screen sizes, included a ‘hamburger’ menu on desktop to reduce navigation clutter and even built a custom service selector to make navigating 3Gem’s offering a breeze.

One of the custom service 'selectors' for 3Gem's PR services
Extensive thought was given to iconography across the site

"We are really happy we contacted Oath to work on our branding. The end result was exactly what we were after, and we highly recommend them!"

Sarah Jones - Anglia Ruskin Marketing Manager